College isn't getting any cheaper. But Wells Fargo offers students lots of ways to cover the costs and make higher eduction a little easier to obtain.

To celebrate that fact we created the world's first Twitter powered conveyor. Working together, students across the country moved backpacks full of prizes towards the edge one tweet at a time. The last person to tweet at the precise moment when the backpack tipped off the edge and into the shipping box won what was inside. 

The experience streamed live for 8 hours and organically trended across the entire United States. Yep, all 50 of them.